ABOUT

EU project The Wine Lab - Generating Innovation between Practice and Research creates the foundation for a dialogue among research, business and regional communities, including Universities in Agriculture, Oenology and related fields, and small wineries, mainly those located in disadvantaged areas, to stimulate knowledge flow, share challenges and solutions, and jointly generate and accelerate innovation in the wine sector. The project fosters clustering and networking, provides for learning opportunities, applies action alongside experiential research and learning and capitalises on knowledge towards new methods and approaches in policy planning. This model of intervention can be further mainstreamed to other fields such as food production and agri-tourism.

ACTIVITIES

Wine Hubs

Wine Hubs

Wine hubs are learning communities/ networks/ active groups of interest composed by stakeholders in the wine sector (producers, researchers, policy makers, organisations in tourism, cultural heritage bodies, etc.). During the…

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Mobility & Placement

Mobility & Placement

Mobility and placement of students will be put in place, including necessary guidelines and tools, to establish factual and constructive relations, facilitate dialogue between academia and business in the wine…

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Learning & Training

Learning & Training

Learning and training material will be developed in open source formats and online learning environment to be integrated in university curricula and wine hubs and tested in innovative formats that…

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Wine Living Labs

Wine Living Labs

Wine Living Labs will be activated, planning and implementing a set of activities to promote sharing of knowledge and experiential learning, including: idea contests, i.e. online competitions on specific topics for…

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PARTNERS

The Wine Lab project brings together a transnational consortium from 5 EU countries (Austria, Greece, Hungary, Italy and Cyprus), involving 12 experts with complementary experience and expertise, namely academic institutions with related research activities, research centres in the wine sector, wineries in disadvantaged areas and business partners specialising in communication, entrepreneurship, evaluation, and ICT solutions. Partners are meeting regularly in different cities, hosted at the premises of the different partners.

  • University of Macerata (UNIMC)
  • La Scurtarola
  • CERVIM
  • TEIKAV
  • Nico Lazaridi
  • FH KREMS
  • Weingut Schuster
  • GTK
  • Koczor
  • Militos Consulting S.A.
  • CRAMARS
  • R&DO

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SYNERGIES

The Wine Lab project and European partners are open to collaboration and synergies with interested stakeholders across Europe and beyond! Contact us to explore channels of cooperation.

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NEWS

  • Millenials Wine Challenge! 

    Simultaneously in four countries!

    October 24, 2019 from 9.00 to 18.00

    "What can unknown culinary and wine regions do to attract more young visitors? Which strategies can local producers of regional specialties apply to address Millenials in particular?"

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  • The Winelab project invites you to design a wine label and become one among four winners of The Winelab project contest to win:

    • 6 bottles of the wine with your own label
    • Great visibility, as the winners names’ and labels will be promoted to The WineLab channels
    • The opportunity to have your label promoted in fairs and exhibitions (as special edition, not for commercial use)

    You are completely free in choosing the subject, the graphics, the colors, and the information that should appear in your opinion on your ideal wine label, regardless of actual national legislations that regulate labels’ design for commercial use.

    Click here for all the information you would need to join the contest, follow the simple instructions and steps, and start crafting your own wine label!

    Deadline for submissions 31/5/2019

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  • The Wine Lab Project has been presented during the 11th Zootechnia (February 3, 2019) by the Chairman of the Geotechnical Chamber of Greece Mr. Spyridon Mamalis.

    Project presentation Zootechnica 2019

  • in News
  • "Discovering the cultural routes of the Council of Europe" workshop held in Macerata, Italy, on 13th November 2018.

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  • A networking event held at Marina di Massa brought wine producers, researchers and industry professionals up & close. Marina di Massa, Italy

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  • Treat yourself to this nice glass of skills, touching upon both general & wine sector specific dexterities

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  • The social media video challenge was hosted by Abothek, in Krems an der Donau in Austria

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  • Wine-tasting event during the ICOT2018 Conference in Kavala

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  • A Taste & Create workshop that challenged the participants' senses. June 2018.

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  • The first Taste & Create Workshop in Greece has been organized during the wine week event in June 2018.

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  • A workshop will be held in the frame of the Terroir Marche Festival 2018 in Macerata, Italy!
    The workshop with the participation of winemakers and representatives of the academic community is scheduled for Saturday 19 May at 10:30 pm at the Creahub of the University of Macerata.

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GUARDA TUTTO