ABOUT

EU project The Wine Lab - Generating Innovation between Practice and Research creates the foundation for a dialogue among research, business and regional communities, including Universities in Agriculture, Oenology and related fields, and small wineries, mainly those located in disadvantaged areas, to stimulate knowledge flow, share challenges and solutions, and jointly generate and accelerate innovation in the wine sector. The project fosters clustering and networking, provides for learning opportunities, applies action alongside experiential research and learning and capitalises on knowledge towards new methods and approaches in policy planning. This model of intervention can be further mainstreamed to other fields such as food production and agri-tourism.

ACTIVITIES

A comprehensive, integrated study on “Learning landscapes: needs and opportunities in the wine sector” will be undertaken at the project outset, based on desk and field research, laying down the European and national state-of-the-art in the wine sector, analysing related practices from an academia-business cooperation perspective, mapping learning needs and provisions and putting forward recommendations for enhancing university-business cooperation in the wine sector across countries and at EU level. On that basis, learning and training material will be developed and a number of engaging activities will be organised to promote cooperation and innovation in the field.

 

Wine Hubs

Wine Hubs

Wine hubs are learning communities/ networks/ active groups of interest composed by stakeholders in the wine sector (producers, researchers, policy makers, organisations in tourism, cultural heritage bodies, etc.). During the…

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Mobility & Placement

Mobility & Placement

Mobility and placement of students will be put in place, including necessary guidelines and tools, to establish factual and constructive relations, facilitate dialogue between academia and business in the wine…

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Learning & Training

Learning & Training

Learning and training material will be developed in open source formats and online learning environment to be integrated in university curricula and wine hubs and tested in innovative formats that…

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Wine Living Labs

Wine Living Labs

Wine Living Labs will be activated, planning and implementing a set of activities to promote sharing of knowledge and experiential learning, including: idea contests, i.e. online competitions on specific topics for…

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PARTNERS

The Wine Lab project brings together a transnational consortium from 5 EU countries (Austria, Greece, Hungary, Italy and Cyprus), involving 12 experts with complementary experience and expertise, namely academic institutions with related research activities, research centres in the wine sector, wineries in disadvantaged areas and business partners specialising in communication, entrepreneurship, evaluation, and ICT solutions. Partners are meeting regularly in different cities, hosted at the premises of the different partners.

  • University of Macerata (UNIMC)
  • La Scurtarola
  • CERVIM
  • TEIKAV
  • Nico Lazaridi
  • FH KREMS
  • Weingut Schuster
  • GTK
  • Koczor
  • Militos Consulting S.A.
  • CRAMARS
  • R&DO

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SYNERGIES

The Wine Lab project and European partners are open to collaboration and synergies with interested stakeholders across Europe and beyond! Contact us to explore channels of cooperation.

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NEWS

  • A workshop will be held in the frame of the Terroir Marche Festival 2018 in Macerata, Italy!
    The workshop with the participation of winemakers and representatives of the academic community is scheduled for Saturday 19 May at 10:30 pm at the Creahub of the University of Macerata.

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  • UNIMC students are guided around Palazzo Buonaccorsi and taste products of local wineries on 27 April 2018 in the frame of EU project The Wine Lab. 

  • Participating students from the study programme “International Wine Business” had the chance to work intensively on different topics throughout the day, coming up with new ideas on how to overcome problems in the wine business.

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  • Project partner Nico Lazaridi Winery participated at the world’s leading Greek wine exhibition held on 10-12 March in Athens and informed exhibition organisers, fellow wineries across Greece, guests and customers on the project and its activities!

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  • Wine hackers had 24 hours to design a sustainable destination!

    The 1st TWL Winethon was held on 3/4 March 2018 during the Tipicità Festival 2018 in Fermo (Marche Region).

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  • Our Hungarian project partner University of Pannonia will be presenting The Wine Lab project activities and main findings from stakeholder interviews carried out in four EU countries (Austria, Greece, Hungary and Italy) during the International Wine Tourism Conference in Budapest on 10-11 April 2018, expanding our european network.

  • The first Winethon in the frame of The Wine Lab project is soon to be launched! It will be held on 3/4 March 2018 during the Tipicità Festival 2018 in Fermo (Marche Region).

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  • Italian project partners Prof. Alessio Cavicchi from UNIMC and Pierpaolo Lorieri, owner of Podere Scurtarola di Lorieri Pierpaolo winery, specialising in heroic viticulture participate as speakers at Wine Siena to present their stories and the work done so far in the frame of The Wine Lab project.

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  • The Wine Lab Austrian project partners IMC University of Applied Sciences Krems and Schuster Family Winery participated at the Marketing-day of the Austrian Wine Marketing Board, that took place on the 17th of January in the Vienna International Center. 

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  • TWL project leader UNIMC students enrolled in the course in Food Economics and Marketing make a field study visit in San Michele Arcangelo organic farm, in Corridonia, Italy to learn, experience gastronomy and go natural! The visit was led by TWL project manager Prof. Alessio Cavicchi.

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  • The Taste & Create workshop was organised by Hungarian project partner University of Pannonia in collaboration with winery Koczor Pincészet és Vendégfogadó in the frame of the annual conference of the Balaton Tourism Research Centre. 

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  • The first Taste & Create workshop of The Wine Lab project was held in Krems, Austria in the frame of the Culinary and Wine Tourism Conference 2017.

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GUARDA TUTTO